MISSION AND VALUES

“Our mission is to provide the best value and satisfaction to our customers, earning trust while ensuring strict ethical values”

Trust is the absolute bedrock of our diamond business. The diamond business is unique in that moral values and business ethics play a much more prominent role in our business compared to other industries. At White Star, we truly believe that if a customer is happy and we are providing them the absolute best value, our company will grow and prosper. It is a vision shared by all our people: diamond cutters, master craftsmen, and expert professionals, who are driven by the aspiration to be the best and the belief that challenges are the stepping stones of success.

We believe in fostering long-term relationships, and can only achieve that by providing consistent quality and service to our customers. We emphasize honesty and integrity in all our transactions, and are fair and unbiased to everyone we deal with. The very nature of our business is based on trust, and we understand the value and importance of it.

We fully participate in the global ‘Kimberly Process’ initiative, and rigorously work to ensure that all our diamonds are conflict-free. Therefore, all diamonds and jewelry sold by White Star Diamonds are genuine, conflict-free, and quality assured.